Everybody has something to offer the online world; be it their passion and dedication in doing something, their brand, or the services they offer. However, there’s the issue of getting lost in the millions of websites already existing online. Sure, your blog and the content is great, but how do you spread the word about it and get found in the search engines.
Search Engines – How They Work
When search engines are mentioned, Google is often the first one to come to mind, but there are other search engines out there and there are a few things you should know about them.
The first thing you should know about search engines is that they crawl the internet constantly. What they do is to visit and re-visit webpages, organize the information in those webpages, and file them away so that when someone searches for certain keywords or terms, the website can be found quickly.
This comes in handy especially when people search for something online, hit enter, and what happens is that Google looks through the web pages that have already crawled and indexed, giving you the results you need quickly and easily.
Why Search Engines are Important for Bloggers
Landing on the front page of search engines results like Google is very valuable. It’s kind of like finding a needle in the haystack, and your website is that needle. You’re sure to get tons of traffic, visits, and your blog or website will definitely become popular.
Getting on the First Page of Search Results
There’s no exact way how you can land on the first page in Google’s search results. The algorithm they use is a secret no one knows. There are different variables and other factors that come into play, and one of those variables are the keywords.
If you’re the person using the search engine looking for something, the keywords are the words you type in to conduct your search.
If you’re the blogger or the website owner, the keywords are the words web spiders associate your website to.
Therefore, when the keywords typed in by the searcher matches the ones found in your blog, that web blog will definitely land in the top pages of the search results. It’s not really as simple as that, but it’s pretty much how search engines work in a nutshell.
Having said so, the things you should do as a blogger are:
1. Think about your target audience whom you want to find your website.
2. Imagine and think about what that person would use as their search keywords if they were looking for a website like yours. Think of the phrases they would type into Google, like “blogging tips and tricks,” “how to save money,” and other keywords.
3. Use those keywords whenever possible like in your domain name, your posts, pages, and other places in your website. This will allow the web spiders to associate those keywords with your website and help you get into the front page of search results.
Why You Should Use Long Tail Keywords
Long tail keywords are actually phrases rather than just keywords, as they are made up of 3 or more words. Real people often use long tail keywords when searching, and they often give better and more relevant search results for the people searching for them.
From a blogger’s perspective, short keywords made up of just one or two keywords are very difficult to rank for, as there are tons of other websites with these keywords already associated with them. So if you want to rank for a particular search phrase or keywords, it’s your best bet to use long tail keywords.
Try to place yourself in the shoes of the people searching for information that you provide. Use those keywords as much as possible in your website.
Having said so, it’s important to choose and use your keywords wisely. If you want to get your blog off the ground, you’ll need a basic understanding of what keywords are and how you should use them.