Your site stats is one of the best ways to gauge the success of your website. You’ll get to know your audience better through these stats, and this is exactly what Google Analytics gives bloggers for free. This article will show the importance of Gogle Analytics and how you can install it in your WordPess blog.
The Importance of Google Analytics for Bloggers
Why should you install Google Analytics in your blog? Google Analytics helps you track the following:
• Who visits your website or blog
• Their activities while on your website
This part of the analytics gives you more insight on what your site visitors do while they’re on your website, as well as your bounce rate. This is very helpful information as you try to decrease your bounce rate and get your site visitors to stay on your website longer.
• The time when they visit your website
This information will allow you to determine the time which your site receives the most traffic, and then you can schedule your posts to go live on that particular time.
• How they got to your website
This part of the analytics shows you how your users got to your website: from a search engine, a link from another site, etc. This also shows you how many visitors get to your website from those different sources. This allows you to determine which sites you need to work on. For example, if majority of your traffic comes from Twitter, then you should make sure to provide exclusive content for you Twitter followers. If your site visitors usually come from an external website, you should consider contacting the website owner and work out a partnership with them.
• What they do with your site’s content
This part of the stats provides you with information like what your site visitors clicked while on your website. This allows you to tailor your content to your user’s behavior.
When you have all of these information at hand, you can work on improving your website to match your user’s needs and preferences.
Sign Up for Google Analytics
Here are the steps you need to do to sign up for Google Analytics:
Step 1: Go to the Google Analytics sign up page by clicking here.
Step 2: If you already have a Gmail account, you can use your log in details to sign in to Google Analytics. If you don’t then you would need to create an account.
Step 3: Here you will need to enter your site info. The fields required are pretty self explanatory, like your website URL, time zone, country, etc.
Step 4: This step will ask you for your contact information.
Step 5: This step will ask you if you agree with their terms of service.
Step 6: This step will give you the code you need to place in your website. You’ll need to copy this code and paste it in a notepad while you keep the page open.
Installing Google Analytics in WordPress
There are 3 different ways you can install Google Analytics in WordPress. These three ways are:
1. Using a Plugin (Recommended)
This is probably the easiest way to install Google Analytics in WordPress. There are plenty of plugins available for this purpose, but you can choose a lightweight plugin like Insert Header and Footer for this. All you need to do is to paste the code you got from step 6 and that’s it.
2. The Direct Paste Method
You can directly paste the code you got from step 6 and paste it in your theme’s footer.php. This is located right above the tag.
3. The Functions.php Method
Caution: Only use this method if you know what you’re doing.
You will need to add the code below as well as the code you got from Step 6 into your theme’s functions.php file.
// Paste your Google Analytics code from Step 6 here
When you’re done installing Google Analytics on your website, go back to the Google Analytics screen and click on Save and Finish. The next screen will give you an overview of your website’s stats and analytics.
If you don’t see anything yet, don’t panic! This just means that Google doesn’t know you’ve added their code in your site yet. Allow up to 24 hours for Google Analytics to provide you with the site stats you need. These website stats are a must for every blog, so you should definitely install Google Analytics in your website now if you haven’t done so already.