April 14, 2008

What do you think about podcasting for your business?

In the past couple of posts I’ve been talking about RSS feeds, what they are and how they can be helpful to the work at home mom’s business.

Well, being the social media and podcasting junkie that I am, I just have to transition from RSS to the subject of podcasting.

I can’t help but to reveal some level of excitement when I talk about podcasting. Just 2 years ago I thought it was the best invention since sliced bread. No, really…for any internet based business, I truly believe in garnering that one-on-one personal relationship with your web reader.

When you engage your readers, you do so much more than sell products or services. You CONNECT with another human being. Your message carries more weight, and crosses all barriers and time zones, and reflects a 3 dimensional REAL human being they are communicating with when you add the dimension of voice and/or video to your website.

So, I’ll have to say, one of my main focuses in my own business is to help other business women see the importance of utilizing voice based marketing/partnering/networking for their online business.

The first step toward this process is creating a digital audio voice file for your web. It could be in the form of a welcome message, or a free audio class for example. See a sample of this here.

The next step toward podcasting is to create an RSS feed to syndicate it. This automatically creates a podcast for you. You can add to this feed as often as you wish, creating new episodes and newly updated material for syndication.

In the next couple of posts I plan to explain more about podcasting and why you may wish to begin including this in your marketing strategy. I’ll also give you a heads up on HOW you can learn to podcast.

I’m currently working on a revision of my INternet Radio Podcast Bootcamp.

In the revised course, you’ll get all the steps you need to begin podcasting in a more refined, streamlined format. You’ll find the new course much easier to digest as the process is simplified by the use of “new media”.

More about the new reveal soon…meanwhile what are your thoughts about podcasting?

If you already own a podcast for your business, drop me comment below to share how your podcast has helped your business.

If you don’t already own a podcast, drop me a comment below if you have any specific questions about podcasting and how it would affect your business. What are your thoughts about podcasting in general? How do you feel about implementing this new technique of connecting with “listeners” at your site? Are you hesitant or ready to jump on board? Why or why not?

I’d love to hear from you!

Sincerely,