In the past couple of posts I’ve been talking about RSS feeds, what they are and how they can be helpful to the work at home mom’s business.

Well, being the social media and podcasting junkie that I am, I just have to transition from RSS to the subject of podcasting.

I can’t help but to reveal some level of excitement when I talk about podcasting. Just 2 years ago I thought it was the best invention since sliced bread. No, really…for any internet based business, I truly believe in garnering that one-on-one personal relationship with your web reader.

When you engage your readers, you do so much more than sell products or services. You CONNECT with another human being. Your message carries more weight, and crosses all barriers and time zones, and reflects a 3 dimensional REAL human being they are communicating with when you add the dimension of voice and/or video to your website.

So, I’ll have to say, one of my main focuses in my own business is to help other business women see the importance of utilizing voice based marketing/partnering/networking for their online business.

The first step toward this process is creating a digital audio voice file for your web. It could be in the form of a welcome message, or a free audio class for example. See a sample of this here.

The next step toward podcasting is to create an RSS feed to syndicate it. This automatically creates a podcast for you. You can add to this feed as often as you wish, creating new episodes and newly updated material for syndication.

In the next couple of posts I plan to explain more about podcasting and why you may wish to begin including this in your marketing strategy. I’ll also give you a heads up on HOW you can learn to podcast.

I’m currently working on a revision of my INternet Radio Podcast Bootcamp.

In the revised course, you’ll get all the steps you need to begin podcasting in a more refined, streamlined format. You’ll find the new course much easier to digest as the process is simplified by the use of “new media”.

More about the new reveal soon…meanwhile what are your thoughts about podcasting?

If you already own a podcast for your business, drop me comment below to share how your podcast has helped your business.

If you don’t already own a podcast, drop me a comment below if you have any specific questions about podcasting and how it would affect your business. What are your thoughts about podcasting in general? How do you feel about implementing this new technique of connecting with “listeners” at your site? Are you hesitant or ready to jump on board? Why or why not?

I’d love to hear from you!

Sincerely,

Your Web Media Success Coach, Podcast Consultant, & Internet Marketing Strategist

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If you have an online business and you use email publishing to connect with your subscriber list, raise your hand…

So…that includes me.

Here’s a great question for you: Is email publishing dead?

Many online companies are now preferring the ease of RSS subscriptions rather than newsletter marketing. If you don’t know what RSS is, take a look at this post to find out more.

Welcome to the new way of cutting edge client relationship management. I’m so convinced about this method of content delivery that I’ve decided to switch over.

I’ve decided to transition my email subscriptions over to RSS.

Keep reading to find out why…

So before I go any further…let me just offer you the opportunity to subscribe to this blog’s feed so that you can keep up with our syndicated content via RSS!

In actuality, email was created to be a 2-way communications channel, whereas RSS subscriptions were meant to be a one-way mode of communication between content provider and interested person.

A couple of highly techie people at noosphere believe that email will soon die out as RSS takes its place.

I’m not so sure I’d completely agree with a looming death certificate for email based subscriber management, so don’t go making hasty decisions to halt your current email marketing program.

However, I’d encourage to take a look at what RSS can do for your business. Here are a few reasons switching to (or at least adding an RSS option) to your business may help your long term profitability:

• RSS is always on time. Your subscribers don’t have to continually plug in their email address with each new piece of breaking news your company disseminates. They’re already plugged in to the source content (your feed) and each time you add an update to your feed (your blog), your subscribers automatically receive an update on their end and are able to download your new data. So your “newsletter” is never late. Very nice indeed.
• RSS subscription is typically free. I don’t know of an rss delivery service that charges an arm and a leg…and if you go with basic services it’s at no cost to your business. That means no more paying monthly fees to mailing list provider services, nor do you have to format your layout for text versus graphics. Think about it –this just means less headache for you!
• RSS can be used with an email program or without. It’s fully independent of an email client (all your subscriber would need to do is check their feed aggregator for new content you’ve uploaded to your blog!) It’s also easy to integrate with email. For example services such as FeedBlitz and Feedburner now allow your subscriber to receive your RSS feed updates via email.
• RSS means privacy for your subscribers. It’s quite possible that many potential subscribers never get on board because they are afraid They never have to offer their email address to your company, which may make them feel safer about receiving your content. They simply subscribe to your RSS feed via their feed aggregator (such as NewsGator and FeedReader) and have automatic access to your content without having to worry about their email address.

So, you see, switching over to RSS is a great way to continue connecting with your audience without some of the hassles that email based services can bring.

I’ll have more for you about RSS transitioning and how it can help your business on next week…

For now, I hope you’ll follow me on over to my RSS feed and get plugged in for automatic updates at this blog. In the months and weeks to come, I plan to eventually phase out my paid mailing list service…so if you’re not subscribed via RSS you won’t be receiving my updates.

To stay plugged in:

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So a few people have asked me about blogging since my last post.

I’m a little unorthodox when it comes to the blogosphere, as well as podcasting. The way I see it is: blogging (as well as podcasting) can be done daily or on occasion and is all about getting your message across, or simply venting for the sake of it. And for you entrepreneurs, that means a whole lot!

It means you can give us details of your latest business incident, share your advice, or talk about your family (who says you can’t get personal on a business blog?)

For example, I share my personal interests and my life on my personal blog site: www.demetriazinga.com.

Then I have my business blog (this one) where I talk about everything techie and marketing related for the work at home mom… www.wahmuniversity.com/blog.

And of course, there are my podcasts which are also blogs: www.christianladiestalkradio.com and www.christianladiesbusinessaradio.com.

And now– this blog is officially a podcast as well!!! (WAHM University Podcast!!)
Now as for money –I definitely don’t see blogging as a major source of income for most of us entrepreneurs, but you can absolutely make a few bucks by selling ad space or by using Google Adsense.

So why would a business person want to blog?

Since I’m more of a podcasting techie, I can give you the reasons podcasting is definitely the way to go for my business!

1.) First of all, I’m able to showcase my expertise by podcasting and blogging.

2.) As my site grows with information about product or service with each post, Google is busy catching my growing site with its little “spider”, making my site more visible all the time

3.) It’s a cheaper and more functional way of designing and updating a website (rather than hiring out a web design company)

4.) It’s transferable - you can back up your files and shift them around from server to server, especially servers which use cPanel and Wordpress

5.) It’s part of the growing trend of Web 2.0. Static sites are slowly becoming obsolete as this new media rich, social networking, social bookmarking, always connecting society is changing the way we do things.

If you want your business to be on the scene of new trends, keeping up with them is not hard. Your business will only benefit from being in the trenches of new networking trends…

Listen in on today’s podcast, then leave your comments below:

Do you think every online business should consider using a blog?

- Your Web Media Success Coach, Podcast Consultant, & Internet Marketing Strategist

Contact Demetria

 

 Why Should A Business Woman Blog?: Play Now | Play in Popup | Download

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Okay, if you want to keep up with the latest and stay “in the know”, you absolutely “gotta” be subscribed to blogs.

Some even swear by blogs for their news…

Blogging and blog-reading has become somewhat of a BIG thing in the past 3 years (maybe a year or two before podcasting officially began).

Nowadays, blogging or reading a blog is as commonplace as reading a newspaper…it’s like your daily dosage or fix.

The power of new media! Who would have thought that in 2008 people would search a blog archive before they’d go to the library and search the newspaper archives?

Hey, it’s just the way it is.

So do you blog for personal reasons, or for business? How about both?

Let me know — leave a comment below with your blog link. I’d love to keep up with you too.

So…all that to say…here’s my RSS feed: http://feeds.feedburner.com/wahmuniversityblog

Go grab a free feedreader for download and have fun keeping up with my weekly ramblings (Not to mention there’s a WORLD of juicy info out there on the web, and if you’re interested in staying on top of your online business and working from home, what better way to get plugged in.)

- Your Web Media Success Coach, Podcast Consultant, & Internet Marketing Strategist

Contact Demetria

 

 Standard Podcast: Play Now | Play in Popup | Download

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