How to Set Up Feedburner for WordPress

How to Set Up Feedburner

Feedburner is a free system that provides you with feed optimization options, feed publication options, as well as statistics for your feed. When you combine Feedburner with Google Analytics, you will be able to take your WordPress blog to the next level.

Why do you need Feedburner?

Feedburner comes with plenty of additional features that you won’t get with the built-in default WordPress feed. A few of these additional features include:

  • Stats about your RSS subscribers so you can optimize your blog posts
  • Subscriber count
  • Add Google Adsense to your RSS feeds
  • The ability to ping different ping-reading services as soon as your post is published
  • The ability to change and modify the post headings, brandings, etc. of your post feeds
  • Provide your users with options for subscribing to your feed, like via email as well as other feed readers

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As you can see, having Feedburner set up in your WordPress site is a must.

How to Set Up Feedburner for your WordPress Feeds

  • The first thing you will need in order to set up Feedburner is a Google account. If you have a Gmail account, that’s all you need.
  • The first step to set up Feedburner in WordPress is to type the link to your WordPress blog feed.
  • The next thing you need to do is to choose the title of your feed as well as its address. It’s better to keep the title of your feed the same with your blog, and keep your feed address short but sweet and easy to remember.
  • Since your feeds are already created, you can click on where it says Skip directly to Feed Management.
  • On the next screen, click on the Optimize tab. Here you will be working on optimizing your WordPress blog feed. Activate the following options:
    • Browser Friendly – makes subscribing a lot easier
    • Smart Feed – ensures compatibility with the major feed reader applications
    • FeedFlare – adds email this and other sharing options

You do have the option of activating other services, but these three are a must.

The next step would be to publicize options for your feed.

You should allow Email Subscriptions on your websites to accommodate readers who want to get email updates whenever you publish a new post instead of using Google Reader. Here are more options you should activate:

  • Pingshot – it notifies services whenever you publish a new post
  • Feedcount widget – this displays the number of subscribers you already have
  • Awareness API – this is a handy feature if you want to list yourself on websites, allowing them to get your subscriber count easily.

Other features you should activate if you want to are Headline Animator and BuzzBoost.


You can also monetize your feed, and this is possible with FeedBurner. You need to use Google Adsense for this though, so you need to sign up and follow their instructions on how you can monetize your feeds.


When you’ve finished all of the steps above, click on the Analyze tab. This is where you can see all of your stats, but you need to give it at least 24 hours to get all of the information.

You can use the data from the clicks, your subscriber count, and other information to improve your blog.

Set Up FeedBurner in WordPress

The steps above were for setting up FeedBurner, and the next step is to set it up with your WordPress website or blog.

  • The first thing you need to do is to create a redirect wherein if your website readers visit, they will be redirected to your FeedBurner feed page so that you can keep track of all your blog subscribers and get accurate stats.
  • The FD FeedBurner plugin allows you to create this redirect easily.
  • There are WordPress themes that integrate FeedBurner already, so if your theme doesn’t, you can use the said plugin.

Add the Email Subscribe Box on your Website

You can also add the email subscribe box directly on your website. Go to Publicize -> Email Subscriptions, and then paste the code in your template file (usually the sidebar.php file). In order to customize how your email form looks like, you would need to know CSS and HTML.** Please do not edit your CSS or HTML or PHP code unless you know what you’re doing. Changes can alter your sites look and functionality. 

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How to Set Up Feedburner for WordPress
Feedburner is a free system that provides you with feed optimization options. Learn how to setup it up and optimize your content.
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Article by: Lisa