This article reveals how church podcasting is crucial to your internet marketing strategy...

The Godcasting Phenomenon
by Demetria Zinga, M.S.

Godcasting (or church podcasting) is an incredible phenomena that of course springs from its parent, podcasting. Many churches and ministers are using podcasting as a form of communication to the world and to their congregations. They are spreading the message of their faith across the world with very low start up costs and very high anticipation of end results.

Take, for example, the RevTim podcast, which is part of the Godcast Network. This podcast started with 100 hits a day and now has nearly 2,000 hits a day since its first launch.

Podcasting has only become very popular in 2005, and with one year of podcasting growth behind us, we can already see the exponential boom in this new “industry”, as people are really beginning to catch on to the pros of broadcasting their messages via this medium.

One church in Concord, North Carolina podcasts their sermons every week. Kevin Seger of Pitts Baptist Church says “If we can utilize tools and technology to get the gospel out, the better we are.” Many churches are taking their sermons, classes, workshops, and music, saving them as mp3 files, and distributing them via podcast.

According to the Pew Internet American Life Project’s study last year, 128 million users have been using the internet for faith-related matters. Additionally, in April 2005, searches for the word “godcasts” grew 355%. How incredible is that!

The growth in these numbers are showing us that godcasting, or church podcasting for religious purposes, is becoming quite the trend among many religious communities.

Sources Cited:
Shaluta, C. (2005). Podcasting and the Church. The Potential of Podcasting to Spread the Word of God. Retrieved February 28, 2006, from www.ipassages.com.
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Demetria Zinga, M.S. is an internet marketing strategist, podcast consultant, and web success coach whose goal is to help the woman entrepreneur and work at home mom with web consulting needs. Visit http://www.wahmuniversity.com to find out more!
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